The show must go on!
The loss of an event has a significant impact on your business and your community.
With the Covid-19 (coronavirus) forcing events to delay or cancel in-person gatherings, what can we do?
As an event planner, you’ve likely worked months planning for an event that has now been canceled. What do you do next?
Your event likely has a mixture of the following elements:
Here are a few different styles of virtual events
Smaller Physical Gathering:
You may operate the same event plan but with the intention of a remote audience. This can be broadcast to the remote audience that would normally be present in person. A small ‘in-studio’ audience allows the presenters to be in a familiar setting.
Closed Studio Set:
You may build a studio set and adapt your message to match. This could include space for traditional keynote style presentations, a talk show set for fireside chats or panels, and the ability to bring remote presenters in via video conference.
The conference takes place virtually, using technology to join the presentators into a seamless experience. This can be accomplished with professional equipment and staff deployed to the presenters location OR with webcams and headphones. Frequently a mixture of both is used. Your event can be then custom branded through an online platform.
They can work the same, but likely you will have a remote presenter that is broadcasting to remote attendees. As the day progresses, you’ll have breaks and move between sessions. Here are some production elements to include:
Conversation. When you walk through an event, it is obvious that people come to connect. That same hallway talk can also have a place online. The feeling of connection starts with your content plan. Include conversational content in your programming:
With a little technology, it is possible to bring in remote guests to ask questions and participate. The more interactive conversation you can include in your programming the more successful your content. There is a reason why most live studio TV is talk show style content. If you can’t be in the conversation, the next best thing is to listen to friends as they engage in conversation.
Content and Community are obtainable with the online technology we use everyday. To all my event managers, I sound the battle cry: “The show must go on!”
Want more information? Schedule a phone call now.Download the cut sheet